White Rabbit Brussels
01 / 09
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Agency presentation · European associations · 2026

Stories
that move
policy.

Strategy · Identity · Advocacy campaigns · Content, from the heart of the EU quarter.

Follow the white rabbit
02
The premise

Advocacy can’t afford to be slow, abstract or invisible.

Policy communication now competes with content that is fast, engaging and emotionally resonant, even on the most complex dossiers. We translate institutional messages into clear, human stories, built for speed, scale and impact. Because a good idea isn’t enough: if decision-makers don’t see it, people don’t feel it, and no one remembers it.

03
The studio

Big agency craft,
no agency machine.

20+

years of creative direction across Europe: founder Alberto Maccari, B2B, consumer and corporate.

2021

Brussels office at Square de Meeûs, in the middle of the associations it serves.

1:1

a dedicated crew per project, assembled to match the challenge, never a layer of account handlers.

“One senior crew per project, one single point of contact.

04
What we do

Four practices,
one picture.

  • Communication strategy & planning
  • Brand positioning & narrative for policy audiences
  • Messaging frameworks, tested across stakeholders
  • Monthly consultancy: an embedded expert in your team
  • Visual identity & logo design
  • Renaming & rebranding for associations
  • Event branding, from save-the-date to wrap-up
  • Design systems for secretariats and members
  • Digital campaign development & execution
  • Social media campaigns & website development
  • Print materials: editorial, brochures, event design
  • Multi-channel management, launch to reporting
  • Video production, motion design & photo shooting
  • Podcasts & video interviews, studio or remote
  • Multilingual adaptation at EU scale: subtitling, dubbing, VO
  • Always-on social & channel management

// Click a practice to open it. From strategy to distribution: the complete institutional communications picture.

05
The multiplier

Our rabbit
in the hat.

New-generation production, embedded in how we work: faster, multilingual and compliant, at the scale institutional Brussels demands.

Avatar Explainerswatch ↗

Realistic presenters that turn complex policies, tenders and regulations into short, engaging clips.

Animated Explainerswatch ↗

Legislative and advocacy topics turned into dynamic storytelling, at a fraction of production budgets.

Video Interviewswatch ↗

Topical conversations and podcast formats, studio or remote: ideal for LinkedIn, YouTube and events.

Video Storytellingwatch ↗

Cinematic stories that carry your message: manifestos, campaign films and member stories people remember.

“Technology is never the point. We tell stories that move people. These tools just make them faster, smarter and compliant.

06
How we work

Lean crews,
sharp execution.

STEP·01

Listen

Immersion in your dossier, your members and your political moment. No template thinking.

STEP·02

Frame

Strategy and creative concept in one move: what to say, to whom, and why it will cut through the noise.

STEP·03

Deliver

A dedicated crew takes it from production to distribution, one point of contact, senior hands on every file.

“Each project gets a crew that knows exactly what it’s solving for.

07
08
GO
Next step

Ready to follow the white rabbit?

Bring us the paper nobody outside your membership understands. We’ll bring it to life, all sprinkled with a bit of magic.

WHITE RABBIT BRUSSELS
SQUARE DE MEEÛS 35 · 1000 BRUSSELS
WORKING IN EN / FR / IT