WHITE RABBIT BRUSSELS
01 / 09
WR
Agency presentation — European associations · 2026

Communications
that move
institutional Europe.

Strategy · Identity · Advocacy campaigns · Content · Generative AI — from the heart of the EU quarter.

Follow the white rabbit
02
The premise

Advocacy can’t afford to be slow, abstract or invisible.

Policy communication now competes with content that is fast, engaging and emotionally resonant — even on the most complex dossiers. We translate institutional messages into clear, human stories, built for speed, scale and impact. Because a good idea isn’t enough: if decision-makers don’t see it, people don’t feel it — and no one remembers it.

03
The studio

Lean by design.
Senior by default.

20+

years of creative direction across Europe — founder Alberto Maccari, B2B, consumer and corporate.

2021

Brussels office at Square de Meeûs — in the middle of the associations it serves.

1:1

a dedicated crew per project, assembled to match the challenge — never a layer of account handlers.

“We don’t hire layers; we hire craft.

04
What we do

Four practices,
one picture.

  • Communication strategy & planning
  • Brand positioning & narrative for policy audiences
  • Messaging frameworks, tested across stakeholders
  • Monthly consultancy — an embedded expert in your team
  • Visual identity & logo design
  • Renaming & rebranding for associations
  • Event branding, from save-the-date to wrap-up
  • Design systems for secretariats and members
  • Digital campaign development & execution
  • Social media campaigns & website development
  • Print materials — editorial, brochures, event design
  • Multi-channel management, launch to reporting
  • Video production, motion design & photo shooting
  • Podcasts & video interviews — studio or remote
  • Multilingual adaptation at EU scale — subtitling, dubbing, VO
  • Always-on social & channel management

// Click a practice to open it. From strategy to distribution — the complete institutional communications picture.

05
The multiplier

Generative AI,
embedded — not bolted on.

Visual AI Wizardwatch ↗

Images for papers, manifestos, social and infographics — from concept to content within hours, not weeks.

AI Animationwatch ↗

Animated explainers for legislative and advocacy topics — dynamic storytelling at a fraction of production budgets.

AI Voicewatch ↗

Multilingual dubbing, voice-over and subtitles for video and podcast — AI translation with human review, at EU scale.

AI Personaswatch ↗

Custom avatars for tutorials, walkthroughs and educational clips — the smart way to make EU topics engaging.

“Technology is never the point. We tell stories that move people — these tools just make them faster, smarter and compliant.

06
How we work

Small crews,
sharp briefs.

STEP—01

Listen

Immersion in your dossier, your members and your political moment. No template thinking.

STEP—02

Frame

Strategy and creative concept in one move — what to say, to whom, and why it will cut through the noise.

STEP—03

Deliver

A dedicated crew takes it from production to distribution — one point of contact, senior hands on every file.

“Each project gets a crew that knows exactly what it’s solving for.

07
08
Selected clients & projects

Trusted in the bubble.

TIE Toy Industries of Europe — advocacy campaign FERMA European risk management federation — manifesto, events, interviews INSUROPE Global employee-benefits network — multilingual AI production
APPLiAHome Appliance Europe
FEVEEuropean container glass federation
MaaT PharmaEU positioning — with Rud Pedersen Brussels
EMIHBrussels-based association
EGS · PanAfGeoEuroGeoSurveys — EU–Africa programme

European associations, federations and mission-driven organisations — from renaming proposals and annual campaigns to full strategic-communications partnerships.

GO
Next step

Ready to follow the white rabbit?

Bring us the dossier nobody outside your membership understands. We’ll bring it to life — all sprinkled with a bit of magic.

Ask for a quote →

WHITE RABBIT BRUSSELS
SQUARE DE MEEÛS 35 — 1000 BRUSSELS
WORKING IN EN / FR / IT